Digital Dressing Room: Nayomi’s Virtual Shopping Journey
Digital Dressing Room: Nayomi’s Virtual Shopping Journey
From its inception in Saudi Arabia in 1992, Nayomi has been acclaimed for its dedication to luxury and customer satisfaction. Renowned for its fine lingerie and nightwear, Nayomi is lauded by Forbes as a distinguished brand in the Middle East, synonymous with elegance and customer-centric service.
From its inception in Saudi Arabia in 1992, Nayomi has been acclaimed for its dedication to luxury and customer satisfaction. Renowned for its fine lingerie and nightwear, Nayomi is lauded by Forbes as a distinguished brand in the Middle East, synonymous with elegance and customer-centric service.
About
The Digital
Dressing Room
The Digital
Dressing Room
SpaceTo (a division of the Eventagrate Group) designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
SpaceTo (a division of the Eventagrate Group) designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
SpaceTo (a division of the Eventagrate Group) designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
What
What SpaceTo
created
SpaceTo
What SpaceTo
created
created
What SpaceTo
created
User Interaction and Design:
User Interaction and Design:
User Interaction and Design:
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
Engagement and Client Acquisition:
Engagement and Client Acquisition:
Engagement and Client Acquisition:
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Adaptive Feedback Implementation:
Adaptive Feedback Implementation:
Adaptive Feedback Implementation:
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Outcomes
Outcomes
The metaverse platform achieved significant engagement with Nayomi’s established customers, providing them with a new avenue to connect with the brand. Simultaneously, it drew in new customers, effectively broadening Nayomi's market presence.
Through targeted digital interactions and a strategic rewards system, the initiative reinforced customer loyalty and sparked interest across different demographics.
Influential figures such as Richard Quest (CNN representative) & H.H. Princess Haifa Al Saud, Vice Minister of Tourism (Saudi), along with several other panelists were mirrored into the metaverse in real-time as their “Digi Twin” avatars took up the metaverse stage.
The panel’s human gestures and audio was captured by live cameras and then mapped into web3 technology to deliver ultra-realistic mirrored actions in the metaverse.
The Digi Twins were then live-streamed in HD. This is one of the first global events to leverage this type of technology within the tourism industry.
Features Include
Features
Include
Custom Avatars
Custom Avatars
Customizable Experiences
Customizable Experiences
Multi Language Experiences
Multi Language Experiences
3D Assets
3D Assets
Cross-Device
Cross-Device
High Navigation & Spawn Speed
High Navigation & Spawn Speed
Optimized Experiences
Optimized Experiences
Low Latency
Low Latency
Tracking & Data Analytics
Tracking & Data Analytics
Web 3.0 Ready
Web 3.0 Ready
Ready to see a metaverse
built for your needs?
Request a demo
now and discover how we can
tailor a similar experience
to fit your vision.
Previous Project
Next Project
Previous Project
Next Project
Previous Project
Next Project
Ready to see a
metaverse
built for your needs?
Request a demo
now and discover
how we can
tailor a similar experience
to fit your vision.